Nope – Athol is AWOL. I am talking about those socks the dryer eats. I have a basket full of socks that I think are going to miraculously reappear one day – and when they do, their match will be waiting for them. I may get rid of that basket.
The monthly tip at Dressing Well concerns winter hosiery. All the pointers were useful – but one stood out – exercise brand loyalty when buying socks. Then, when the dryer eats one or eight, you still have matches and when you have to buy more, buying the same kind keeps the singles you have useful. Why haven’t I thought of that before?
Th simpleness of it all made me reconsider other areas where brand loyalty is important.
- I always use the same clothes detergent because I know it works and I know no one in the house has a reaction from it.
- I always use the same dishwasher powder and kitchen cleaner because I know it is dependable.
- I never vary on my hairdresser or nail guy because I am careful about grooming.
Seems to me that many of us are in the business of branding – whether it be ourselves or our company. The dryer provides a valid argument for sock brand loyalty.
How do we harness that same strategy?
*Photo credit to Inga Galkinaite